The Now Hip Hop Enterprises community consists of people from across the world – We have penetrated the Radio Industry, Publishing Industry, Blogging Industry and general media world. Over our time we have been able to uplift and inspire the Hip Hop community at large – One of our proudest showcases is the story of Dez Playamade. Dez Playamade represents what we believe in: INDEPENDENT ARTISTS BEING ABLE TO SUPPORT THEMSELVES WITH WHAT THEY LOVE DOING. 


We believe that independant artists should focus on building relationships with local promoters, community organizers and community radio to start at the grass roots level. With the partnership between Dez Playamade and Now Hip Hop Dez has gone on to live his dreams. We salute you Dez – heres to three years, and three more.