Hailing from New York City, blckfriend infuses the many genres that have influenced him to create a style that is distinctly his own. Prior to signing with Babygrande Records, blckfriend had fully immersed himself in his artistry, weaving hip-hop, rock, punk, and grunge into his sound and style.
These elements also shine through in his live performances and experimental filmmaking, which have helped him not only accrue an audience on DSPs, but also on socials, where he avidly posts freestyles to keep his fans engaged. blckfriend wants to push boundaries as an artist, and his pursuit to master the electric guitar is just one of the many enticing elements of his live shows and recorded music.
Now, with his official debut single “Robbery,” blckfriend embarks on his journey as a multifaceted artist and guitarist with an unparalleled work ethic. With a psychedelic drunkenness to it, “Robbery” serves as an exciting debut for blckfriend.
He has the uncanny ability of combining clever wordplay with off-kilter harmonies and rhythms, dissecting a beat while also delivering catchy flows. His talent truly shines midway through the song, where he plays an original guitar solo over the beat’s somber piano melody; he layers the solo with crooning vocals that evoke a sense of self-inflicted instability and befuddled thought.
What’s more, his visual presence mirrors his commanding grip on the mic.
The music video for “Robbery” aptly depicts the same talent and mystery that the track conveys. Directed by Jack Rottier, who is best known for shooting a handful of Yeat’s best performing music videos, the visual takes viewers to an urban landscape where villains and thieves move through the night.
In tandem with blckfriend’s eclectic persona, the video engages yet leaves plenty of unanswered questions. It’s a powerful debut that shows huge promise for blckfriend going forward.
“It is rare to find an artist with multi-faceted talents like blckfriend. When you see an artist live and he raps, sings and plays the guitar it’s something special,” says Babygrande Founder Chuck Wilson.
Watch the music video “Robbery” now!
Directed & Edited by: Jack Rottier
Production Company: HONEST Productions
DP: Jake Johnston
AC: Isabel Mazzolini
Gaffer: Cedric Letsch
Still Photography: Stephen Dransfield
Track Produced by: JustDan
more info on blckfriend, please visit: https://linktr.ee/blckfriend
ABOUT BABYGRANDE RECORDS:
Babygrande is an American independent record label and creative collective comprised of musicians, filmmakers, photographers, painters and writers. Founded in 2001 by Chuck Wilson, former Director of A&R at Priority Records/EMI, Babygrande has emerged as one of the premier independent labels operating today. Babygrande has a catalog of over 3000 albums, music videos, and online content that includes Hip-Hop, EDM, indie rock and everything in between. Babygrande has helped launch the careers of new artists and has nurtured the careers of seasoned veterans. As it heads towards its 25th Anniversary, Babygrande continues to focus on quality music and working with artists whose work ethic, craftsmanship, talent and sounds are superior.
For more info on Babygrande Records, please visit: https://linktr.ee/babygrande